Do different cultures perceive colors differently? How does this affect design decisions?

TL;DR

Yes, different cultures perceive colors differently, which affects their emotional responses and interpretations of color. When designing for a global audience, it's essential to research and understand the cultural color meanings and associations of colors in your target cultures. This understanding helps avoid using colors that may be taboo or carry negative connotations and ensures that your design resonates positively across different cultural contexts. Use color strategically to enhance user experience, maintaining cultural appropriateness and sensitivity.

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